Kurtosys help LFG demonstrate their commitment to transparency, using digital communication tools to showcase the Liquid Alpha UCITS Platform
LFG is a structured products boutique and specialist asset manager. Its Liquid Alpha UCITS Platform (LAUP) creates UCITS compliant versions of flagship offshore funds.
Founded:
LFG was set up in 2007 and acquired by UBS in 2011.
Location:
Offices in Luxembourg, London and Stamford, US.
Customers:
Asset managers from across the globe have launched funds via LAUP, including RAB Capital, CastleRock and Act II.
Assets:
$4.5bn of assets under management.
Kurtosys solutions used:
Results:
- Set superb standards of communication to LFG’s clients via the LAUP website.
- Laid the foundations of an efficient content management system that is fully scalable in line with business growth.
- Improved business efficiency by introducing streamlined content management workflows which will deliver ongoing cost benefits.
- Delivered services spanning the entire spectrum of digital communications tools, a “one stop shop”.
- Identified strategic projects to extend LFG’s digital reach, including plans for an iPad app.
Key Success Factors:
- Breadth of experience that spans the entire digital communications toolbox.
- A shared vision to raise the bar in the way in which financial information is displayed.
- Depth of data management experience that meant issues were quickly solved, allowing the project to progress unhindered.
- The asset management industry experience of the senior team at Kurtosys meant LFG’s needs were easily understood and met.
"We needed a communications partner who shared our vision of transforming the hedge fund industry, and could help us deliver the very highest standards of fund transparency. Kurtosys showed that vision and their breadth of experience spanning data and content management, web design and document production and on to the creation of mobile apps means we can rely on them to meet all of our digital communication needs in a joined up way. We were impressed with the professional launch of the LAUP website and look forward to a long and productive strategic relationship."
Luxembourg Financial Group
LFG are a structured products boutique and specialist asset manager whose flagship offering, the Liquid Alpha UCITS Platform (LAUP), allows hedge fund managers to create UCITS compliant versions of their offshore funds.
LFG has earned an enviable reputation for having quickly won business from several blue chip funds, establishing LAUP as a “transformational wrapper for the hedge fund industry”. Like the UCITS funds it sells, a large part of LFG’s success stems from a commitment to transparency. In an industry that’s still trying to rid itself of links with Madoff type fraud, it’s a refreshing approach.
LAUP was set up to offer all the advantages of a hedge fund whilst eliminating concerns about liquidity, transparency and fees and making funds accessible to institutional investors. LFG approached Kurtosys during a search for a communications partner who could bring alive their commitment to transparency using the latest digital communication tools.
Having been acquired by UBS early in 2011, growth remains firmly on LFG’s agenda and they needed to select a partner who could act as a “one stop shop” for all their digital needs, laying the foundations of a strategic relationship that will evolve as LFG grows.
Situation
Transparency is one of the key strengths of LAUP so establishing a web presence that demonstrated that commitment was a key priority. LFG wanted to re-brand their offering and introduce new functionality such as interactive charting tools. Improving client communication was of fundamental importance but so was creating a process that increased business efficiency and could easily grow alongside the business.
LFG wanted a provider who could span the whole range of digital communication tools, a vendor who could help drive efficiency via the implementation of a content management system, support delivery through web design expertise and offer the vision to extend LFG’s offering mobile and iPad apps.
Via Kurtosys Web and Kurtosys Data Manager, Kurtosys could offer the right mix of tactical support and strategic vision and, after an extensive market review, were selected to create the new LAUP website.
Solution
Kurtosys assembled a project team comprising web designers, data specialists and project management support and, together with LFG, quickly agreed the scope and objectives of the new LAUP website.
Clear and concise communication from both sides allowed prompt creation and approval of design ideas, a time saving that proved critical to delivery when the UBS acquisition impacted on LFG’s timelines.
Kurtosys’ wealth of data mining experience was invaluable as Kurtosys Data Manager was deployed to seamlessly pull in the facts and figures required to support the new, interactive website. Simultaneously the foundations were put in place for Kurtosys Web, an integrated content management system.
LFG has seen impressive growth since launch and this is set to continue so building a content management system that can easily be updated and enlarged was critical to the project’s overall success.
Kurtosys Web will not only allow future funds to be added onto the LAUP website quickly, it will save valuable time and resources by minimising the effort required to manage content on an ongoing basis, realising significant cost benefits over time as resources are channelled into growing the business instead.
The LAUP website, which offers interactive charting, fund information, news, video updates and access to marketing documents and factsheets, is an impressive start but it is really just the beginning as LFG embrace digital tools to significantly enhance client communications. Future developments include a review of LFG’s KiiD and factsheets and even the potential for an iPad app.
